Attract More Regulars

Our new guide, Customer Loyalty: A Guide for Managing Lifetime Value in the Offline World, explains one of the most overlooked marketing metrics, customer lifetime value (CLV). Understanding it will help you you build a strategy to attract customers that spend more on average and tell their friends about you.

In this guide, you'll learn:

  • How to calculate the lifetime value of your customers
  • Why understanding CLV can lead to more loyal customers
  • Ways to improve your CLV over time